If you’re like me, you have many ideas in your head. Not just for new content, but for new blogs, and maybe many other projects.
And while most of them might be awesome, not all are worth pursuing, profitable or in demand.
I’ve started plenty of blogs over the years and have left them behind.
The reasons were many:
- I lost interest;
- I didn’t have a lot to say on the topic and couldn’t dive deeper;
- There was absolutely no traction;
- I was busy with my main projects in business;
- I realized it was the wrong niche.
Now, I try not to be so quick when starting a new site. But I still want to do it and see how it goes, and I still have plenty of ideas.
This year, though, I found a fun way to actually validate a blog topic before committing to it. Let me share it with you.
How to Test a New Blog Idea
It’s simple. Create a TikTok account on the topic and start posting content (a lot of it).
Why?
Because you can see what works and what doesn’t, can do keyword research, can check if there’s any interest, and also whether your passion for the topic will stay.
For example, there was a lifestyle change I made in the last year and I felt like talking only about that. I didn’t want to add yet another topic to Let’s Reach Success, and it was too soon for a blog on the topic as I didn’t even know how I’d ever monetize. So I started a new (anonymous) TikTok account instead.
It felt good…at least in the beginning.
This topic had the power to impact people. I saw interest.
I could probably grow that account over time.
But there weren’t really many ways for monetization, at least not ones I’m interested in.
Also, as this new lifestyle change became my normal, I lost interest in talking about it.
I still believe in it, but I don’t have this initial drive in me anymore to share it with the world and help others with it.
So that was the idea validation I needed.
If I started a whole blog on the subject, I’d leave it soon after.
I need a lot of passion on a blog topic to actually stick to it.
I also started 2 more anonymous accounts there.
Ended up seeing some traction for the first, not using the second one at all, and combining them both and sticking to the first one. Let’s see how it goes.
I know it sounds chaotic, but it’s easier, faster and more effective than actually investing all the time to start a new blog, only to realize it’s not a good idea.
Why The TikTok Test Works
Here are more reasons why this method for testing a blog idea might work for you too:
There’s no barrier to entry.
It takes a few minutes to set up a new TikTok account. There’s no need to even overthink it. Just do it.
It can be anonymous too.
You don’t need to show your face just yet, or at all. Plenty of faceless pages are doing well on the app.
You’ll test if you have enough to say about this topic.
To start a blog or social media account in a specific niche, you need to know something about it, at least more than beginners.
Sometimes we might enter a new niche with excitement only to realize we don’t have much to say about it.
If you’re passionate about it, though, you can start learning and share your journey along the way, until you can start teaching it.
But if not, it might not be the right blog idea for you.
Also read: How Angela Makes $10K/Month with Blogging, Pinterest & Selling eBooks
You can build discipline.
Consistency is key for content creation on any platform. With TikTok, there are no limits.
You can post as much as you want, even a couple videos/photos a day, and each has the chance of getting attention.
You’ll see the conversion rates.
It’s one thing to get likes on your posts or even have a video viral. But what then?
Do those people stay engaged with your content, save it, and follow for more?
Do they click the links in your bio and sign up to your email list? Because as a blogger, that’s something you’d want.
However, it’s still possible to build your presence on TikTok without anything external. You’d then be more of an influencer and can work with brands. So think about that too.
You’ll build your content bank.
Post at least 100 times on TikTok before you make any conclusions.
And if you start the blog, you’d then have 100 ideas to turn into potential blog posts.
What do you think?
Will you use this method to test your next blog idea?
Not everyone likes TikTok, I know. I used to be one of those people. But its effect is crazy, both for individuals and businesses. It can really get you places if you keep showing up and testing things until you see some results.
Let me know how it goes, and good luck with your blog niche validation.
