Ask any dermatologist and they’ll tell you: daily sun protection is non-negotiable, especially as we age. But for women over 50, the search for a sunscreen that not only protects but enhances the skin can be a journey. According to more than 1,300 NewBeauty readers surveyed in our latest BeautyEngine report,* EltaMD UV Daily Tinted Broad-Spectrum SPF 40 ($42) is the clear favorite thanks to its lightweight texture, natural-looking tint and radiant finish that doesn’t settle into fine lines.
Many readers described it as their “go-to” for both sun protection and subtle coverage. One 53-year-old shared, “I’ve used this product for years! It is so light and the sun protection is fabulous. This is my go-to product year-round.” Another reader, 55, noted, “I love this sunscreen with light tinted coverage. It applies easily and I wear it daily.”
Instead of feeling heavy or greasy like some traditional sunscreens, EltaMD’s formula was repeatedly praised for its hydrating yet non-oily feel. “Very light, moisturizing, not oily or dry,” one reader wrote. “The tint blends beautifully as it protects your skin.” Another fan in her 56th year added, “[it’s] light and moisturizes without being greasy. I’m very fair-skinned and this shade blends with my skin tone perfectly. It’s great in the summer to be able to have the SPF and some coverage without having to wear a full face of makeup. I can be ready to go in a snap!”
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For those dealing with redness or uneven skin tone, this SPF pulled double duty. One 52-year-old reader said, “It’s great for a no-makeup day as it adds a little bit of coverage so my red doesn’t show.” Another echoed the sentiment: “I love how this sunscreen sits on my face and doesn’t exaggerate my pores. It’s light and doesn’t make me break out.”
The product’s texture and finish were a recurring theme in the praise it received. “Love the texture and consistency. Lightweight. Can use [it] in place of makeup,” said one reader, while another over 60 simply called it “the best sunscreen I have ever used.”
For women over 50 seeking fuss-free skin care that simplifies their routine without sacrificing performance, this tinted SPF checks all the boxes.
*Source: BeautyEngine Advanced Research, 2025
