Bubble Skincare may have started as the brand Gen Zalpha turned to for their first cleanser, but it’s quickly becoming a name dermatologists trust, too. With a growing advisory board of eight dermatologists and a science-backed formulation process, the brand has moved far beyond being a social media favorite—it’s now a regular topic in conversations among skin experts.
“For many younger patients, there is an interest in starting a skin-care routine, and Bubble has made it easy by creating products to address the simple steps needed when developing a skin-care routine, including a cleanser, moisturizer and sunscreen,” says New York dermatologist Marisa Garshick, MD, who is one of Bubble’s partnering derms. “Additionally, younger patients are also dealing with acne, for which Bubble has products containing acne-fighting ingredients like salicylic acid while still being gentle on the skin.”
Earning Clinical Cred
When Bubble launched in 2020, it was aimed at Gen Z users who wanted transparency, affordability and effective products. But instead of sticking with buzzy ingredients and TikTok trends, Bubble founder Shai Eisenman committed to science from the start. “Drugstore skin care had been the same for decades, filled with harsh formulas, misleading marketing and little transparency. On the other hand, prestige skin care was expensive and often overcomplicated,” she explains. “There was no brand delivering high-performance, dermatologist-developed skin care at an accessible price point and Bubble was created to change that.”
From day one, she says, the brand was built alongside dermatologists. “All of Bubble’s products have been developed with dermatologists, ensuring that every formula is effective, safe and backed by research,” says Eisenman. “Over time, our dermatologist involvement has expanded significantly. We now have an extensive advisory board of eight dermatologists, a dedicated field team and ongoing clinical testing to ensure that every product meets the highest standards.”
And the industry has taken notice. Bubble made its first appearance at the American Academy of Dermatology (AAD) Meeting this year, a sign the brand is being embraced by the clinical community, not just consumers.
Gentle, But Not Basic
Dr. Garshick notes that Bubble stands out in how it makes customizing routines easy. “One thing I especially love about Bubble is the product bundles, which make it easy for someone dealing with acne to navigate creating a routine,” she says. “I love that they have products for all skin types, making it a customizable process—for example, Level Up Moisturizer ($16) for those who are oily or combination and Slam Dunk Moisturizer ($16) for those who are dry.”
Eisenman says future launches will continue to address actual skin needs, not just trends. “Our goal is to continue filling gaps in the skin-care space—creating products that people actually need, not just what’s trending,” she says. “Expect more advanced formulations, expanded categories and products that push the boundaries of what accessible skin care can be.”
The Emotional Side of Skin
While the brand’s dermatologist credibility is growing, so is its emotional impact. “Skin care is personal,” Eisenman shares. “It’s about confidence, self-expression and feeling good in your own skin. Bubble connects with people emotionally because we meet them where they are.”
Dr. Garshick agrees that this connection is why the brand resonates so deeply with Gen Z. “They are educated consumers and looking for key ingredients when selecting products,” she says. “This makes Bubble a great choice, as there is a focus on key ingredients that are also science-backed.”
