With new skin-care launches dropping by the day, it’s tough to know which products are really worth trying and investing in. To help cut through the clutter, we recently surveyed more than 1,300 NewBeauty readers to get the inside scoop on their current skin-care routines. While a number of beloved brands made the list, one name came up more than any other: EltaMD.
An impressive 38 percent of respondents said they’re currently using EltaMD products at home, earning it the top spot in our poll.
While the brand is best known for its dermatologist-recommended sunscreens, EltaMD’s lineup includes everything from gentle cleansers to barrier-repairing moisturizers—making it a go-to for all-around skin health.
Below, the standout products shoppers—and editors!—can’t get enough of:
BUY NOW – $44
Totally invisible and made with all skin types in mind, this serum-like sunscreen is made with 5 percent niacinamide to help reduce the appearance of blemishes and discoloration on your skin while shielding it from harmful rays.
BUY NOW – $46
Like the original formula, but enhanced with a sheer tint to help even out the look of uneven skin tone, this sunscreen is lightweight, never sticky, and infused with niacinamide to treat skin while protecting it.
BUY NOW – $35
This gentle foaming cleanser is clinically proven to strengthen the skin barrier in seven days and is formulated with a patented complex of three amino acids to gently cleanse, leaving skin calm and soothed.
BUY NOW – $31
Specially formulated for active lifestyles, this water-resistant (80 minutes) sunscreen is great for athletes and won’t drip and sting your eyes.
BUY NOW – $47
Made for acne-prone and sensitized skin types, this morning moisturizer restores a compromised skin barrier with help from brightening niacinamide and hydrating hyaluronic acid.
*Source: BeautyEngine Advanced Research, 2025
