Attention: Kardashian matriarch Kris Jenner wants you to know she’s found the foundation that “feels like silk.” In an Instagram video posted today, Jenner says that Lancôme’s Teint Idole Ultra Wear is the “[foundation] fit for my lifestyle… and that’s saying something.”
The medium-to-full-coverage foundation, which is available in a jaw-dropping 55 shades, also gets heaps of praise from Jenner’s behind-the-scenes makeup artist. “It’s amazing for every day because I feel like it’s just so weightless on your skin.” Jenner agrees, “Anything that can keep up…” the “momager” laughs—pun intended, I think.
Even without the reality star’s endorsement, shoppers are quick to hype up Teint Idole Ultra Wear for its long-lasting, buildable coverage and natural matte finish. “[It’s] lightweight but covers blemishes well. It lasts all day and comes in so many shades that I feel like it matches my natural skin tone very well. One of the few items I purchase repeatedly. It also lasts a long time, so the investment is well worth it,” says one reviewer. A second raves, “Makes my skin look nearly flawless.” A third comments, “It goes on without drying out your skin, settling into fine lines in your face and it looks totally natural. Be warned, once you try it, you will never want to use anything else.”
Packed with skin-care favorites like hyaluronic acid, prebiotics, vitamin E and moringa seed extract, Teint Idole Ultra Wear is breathable and lightweight; a formula that won’t suffocate your skin, melt off or fade. Even better, if you’re reading this today, Monday, April 28, Lancôme’s Teint Idole Ultra Wear is 25 percent off on Amazon, a one-day deal thanks to Amazon’s Summer Beauty Event. Snag the silky Kris Jenner-approved foundation for under $40 while you can.

BUY ON AMAZON – $53 $40
BUY ON ULTA – $53