Beauty is all about expressing yourself, and many makeup lovers today are making their beauty choices part of their personality. With products like the Rhode phone case going viral, people are clearly interested in ways to feature their favorite products while keeping them handy and chic. Cue the return of lip gloss keychains.
According to data from Spate, searches for lip gloss keychains have grown by over 417 percent as compared to last year. The trend is largely driven by social media, with TikTok claiming more than 88 percent of the popularity share. Views on TikTok have skyrocketed by almost 378 percent over the past year, with an average of 364.2K views. However, the trend isn’t exclusive to social media. Google searches for lip gloss keychains are also up by 1.4K percent.
Summer Fridays helped kick off the trend back in April when they offered a limited-edition anniversary keychain with purchases over $75. Now, a few brands offer lip gloss keychains, but many of the items we’re seeing are procured through Etsy or DIY.
Spate points to creators like @maxieelise and @bekslynnrusso advising viewers on how to make their own lip gloss keychains at home. Others are skipping the work but opting for a homemade look with Etsy options.
If you’re looking to find an all-in-one lip gloss keychain from a brand, look no further. These are a few of the cutest options we’ve seen.