Whether she’s dawning a Playboy bunny costume, starring in The Last Showgirl, rocking a bare face on the red carpet or chopping off her strands and trying out microbangs, Pamela Anderson always keeps us on our toes. At 57 years old, the actress and model is certainly having an era of firsts, from her debut skin-care line to her new ‘do and, as announced this morning, her first ever hair-care campaign in tandem with legacy hair-care brand Biolage Professional Hair Spa.
Biolage Taps Pamela Anderson for ‘Fearlessly’ Authentic Campaign
“At this point in my life and career, it’s exciting to find a brand that aligns perfectly with my values,” Anderson said in a press release for the collaboration. “Biolage is a vegan, cruelty-free, sustainable brand that I can feel good about partnering with – plus, I love the products! It truly is a dream collaboration for me.” The new campaign—which focuses on getting rid of the “bad BS” in favor of the “good BS” (Biolage science, of course)—highlights the brand’s new Full Rescue Line that uses microdosing technology to give damaged hair exactly what it needs, when it needs it. Anderson is also promoting Biolage Professional Hair Spa’s iconic Hydra Source Collection, aimed at boosting hydration for parched strands.
“We are thrilled to partner with Pamela Anderson as she and Biolage Professional Hair Spa embark on this next chapter,” says VP of Global Marketing at Biolage, Michael Sanchez. “Pamela is a global icon whose confident, realistic take on beauty
has always inspired us. Grounded in who she is, she perfectly represents Biolage’s mission of self-discovery and authentic beauty. Her journey to reconnect with the most meaningful parts of herself has transformed us from fans into true admirers.”
