The 395 winners of our 2025 Beauty Awards have been announced and our annual VIP Awards Box is full. After months of spritzing, swiping and slathering on hundreds of products, our editors narrowed down the top products in the industry. These are the innovations and cult-classics that outperformed everything else, caught our discerning eye and earned our stamp of approval.
In this year’s NewBeauty Awards Box, we’ve included 21 products that won our 2025 NewBeauty Award. Curated by our editors, the box contains the ultimate mix of skin care, hair care, makeup, fragrance and wellness for the beauty aficionado. There’s a little something for everyone and every routine. (And if a product doesn’t suit you, there’s probably a sister, best friend, or even a colleague, who would love a surprise gift.) Either way, we hope you enjoy this exclusive collection and discover some new favorites.
And, if you don’t have the Box yet, click here to snag one while they’re still available!
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The “most-awarded British deodorant” is also making waves on U.S. soil. This creamy deodorant balm—our winner for “Best Cream Deodorant”—checks all the boxes: it’s a nonirritating formula that actually works, it has plastic-free packaging, and it comes in beautiful scents. Each box will contain one of three best-selling scents: SC.01 Orange Grove, SC.02 After Thunder or SC.05 Columbia Road.
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A repeat “Best Vitamin C Serum” winner for so many reasons, this quick-absorbing serum blends a proprietary, encapsulated form of vitamin C with 15 proven antioxidants to illuminate dull skin, boost collagen production and conserve elastin.
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Our winner for “Best Soothing Cream for Irritated Skin,” this derm-trusted cream is clinically proven to calm skin in as little as 30 seconds. It’s an absolute essential for reactive and stressed skin types.
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Our winner for “Best Dry Shampoo Powder,” this non-aerosol formula uses arrowroot and Brazilian clays to absorb excess oil without turning strands ghostly white. It’s perfect for absorbing oil and revitalizing volume between washes.
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Formulated for fine and thinning hair types, this multitasking “Best Leave-In Conditioner Spray” detangles, protects and hydrates strands via unique upcycled ingredients like olive-derived squalane.
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Bouncy, moisturized skin is within reach thanks to this “Best Face Balm.” The brand calls the wax-free and tropically scented formula “happiness in a jar,” and our skin agrees. Use it before bed to deeply moisturize your skin overnight, and wake up to the prettiest glow with no greasy feel. A little goes a long way!
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Use this aloe-infused mask—our winner for “Best Mask for Color-Treated Hair”—once or twice a week, or whenever your parched strands need more hydration. If you bleach your hair or color it often, this mask can save your strands! The pouch packaging is fully recyclable, too.
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Cherry perfumes have been wildly popular over the past year, and this one stole our hearts. Winner for “Best Cherry Fragrance,” it starts with a burst of juicy cherry before evolving into a warm blend of vanilla, almond and Turkish rose for a rich, addictive finish.
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A rich, nourishing, roll-on oil—our winner for “Best Perfume Oil”—with serious lasting power, this fragrance smells like a sunny day in Positano, and will have the cheery compliments rolling in. You’ll want to keep one in every bag!
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One of the five products included in Jan Marini’s Skin-Care Management System—our winningest product ever—this cleanser is the brand’s most popular for a reason. It cleanses as it also exfoliates with glycolic acid, but it’s not harsh and doesn’t leave the skin feeling stripped. Instead, skin feels clean, smooth and hydrated. It’s a daily essential!
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Most body scrubs are scented—everything from birthday cake to tropical vacations—but not everyone loves fragrance in the shower (or perhaps it doesn’t jive so well with their skin). Our winner for “Best Fragrance-Free Body Scrub,” this formula uses pure sugar cane crystals and moisturizing coconut oils to exfoliate skin and reveal a more youthful glow. You get non-scented body renewal and antioxidant power in one luxurious step.
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Give your hair a much-needed weekly reset (or more often) with our winner for “Best Clarifying Shampoo.” The green tea and milk protein formula helps eliminate copper and lead residue from your hair, as well as product buildup (we see you dry shampoo), while also smelling so good.
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Harnessing ingredients from the Amazon Forest (one of our editors traveled there with the brand to see them firsthand), this is our winner for “Best Shower Oil” (shower oils are having a big moment right now!). It cleanses, nourishes and hydrates skin to promote a gorgeous glow, and it shrouds you in a succulent scent.
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Our winner for “Best Gel-Cream Moisturizer,” this formula sinks in instantly, delivering a rush of hydration that keeps skin soft and bouncy all day. The gel texture is lightweight and perfect for layering under makeup. It keeps skin hydrated all day without ever feeling heavy or greasy.
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Encourage lash length and fullness in just six to 12 weeks with our winner for “Best Lash Serum,” powered by advanced, biodesigned peptides, elastin and keratin that also reduce fallout. Just swipe it across each upper lash line like you would liquid eyeliner (though it’s 100 times easier!) twice a day—the tube will last three months.
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You’ve probably seen this product all over your social media feeds. Reap the benefits of both a long-lasting, pigmented lip stain and a hydrating lip serum with our winner for “Best Lip Stain,” which is available in 16 nourishing, pout-defining shades. Each box will receive one of two best-selling shades: Blush Rush or Berry Thirsty.
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Our winner for “Best Pore-Minimizing Peel” is brimming with 100,000 apple stem cells and glycolic acid to send large pores packing while smoothing out rough spots. It’s a no-brainer for soft, glowy skin, and so easy to use. Shake the bottle, dispense the liquid onto a cotton pad and swipe over clean skin, avoiding the area around your eyes.
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Sheet masks are back in a big way, and our winner for “Best Sheet Mask” is the viral must-have for glass skin that keeps selling out. Infused with a full bottle (1.4 oz) of serum, the mask is shown to improve radiance, luminosity and skin health by a whopping 100 percent with each use. Want glass skin fast? Use this mask!
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Extremely dry skin needs leveled-up hydration, and our winner for “Best Moisturizer for Very Dry Skin” delivers. It goes above and beyond to flood skin with hydration while also helping it retain moisture, and boosting barrier function. The hygienic pump packaging allows you to dispense one to two pumps without sticking your fingers in a jar, which we love. Use it twice a day after cleansing and applying any treatments or serums.
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Tubing mascara has stolen our hearts in recent years, and this queen of the tubing mascara scene is our winner (for the third year in a row) for “Best Tubing Mascara.” It gives extension-like length and comes off in seconds with just water. It’s a no-brainer addition to any no-fuss beauty routine. Each box will contain the best-selling shade Brynn, a rich black.
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We’re picky about body sunscreen, and our winner for “Best Sunscreen Body Lotion” had unanimous votes during our awards testing. Creamy yet “refreshingly weightless” it makes applying sunscreen a dream. It’s the hydrating, antioxidant-rich formula you’ll want to apply all year long; not just at the beach.
