By Henry Hards
| Published
Sydney Sweeney is suddenly top of mind for America, thanks to her advertising campaign for American Eagle. The campaign turned controversial due to wild overreaction from a handful of people.
But it’s hardly the first time Sydney Sweeney has done an advertisement. For years, she’s been making big money as a pitchwoman for a wide variety of brands. Here’s what she’s been advertising, ranging from lingerie to ice cream and everything in between.
Sydney Sweeney for Guess
Sydney Sweeney became the face of Guess in 2021, appearing in a campaign that showcased her versatility. The ads, shot by Ellen von Unwerth, featured Sweeney in a range of stylish outfits, blending classic and modern looks.
Sydney Sweeney for Parade Lingerie
Sydney Sweeney partnered with Parade in 2021 to promote their Silky Mesh lingerie collection. The campaign featured Sweeney modeling various pieces made from recycled mesh, emphasizing comfort and a “nearly naked” feel. The campaign was photographed by Donna Trope and received attention for its vibrant colors and modern aesthetic.
Sydney Sweeney for Miu Miu
Sydney Sweeney became the face of Miu Miu in 2022, appearing in their Fall/Winter campaign. The campaign, featuring minimalist portraits, emphasized unique personal style. She’s continued her connection with the brand, wearing Miu Miu at the 2025 Met Gala and attending a flagship store reopening event.
Sydney Sweeney for Laneige
Sydney Sweeney became the U.S. ambassador for Laneige in 2022 and later expanded globally in 2024. Known for her flawless skin, she promotes Laneige’s hydration-focused products like the Water Sleeping Mask and Lip Sleeping Mask. Her personal skincare routine, shared with fans, emphasizes the brand’s ethos of natural, accessible beauty.
Sydney Sweeney for Cotton On
Sydney Sweeney collaborated with Cotton On Body in 2022, becoming the face of their activewear campaign. The collaboration emphasized body positivity and self-confidence, with Sweeney modeling a variety of activewear pieces.
Sydney Sweeney for Samsung
Sydney Sweeney has partnered with Samsung since 2023, appearing in campaigns for the Galaxy Z Flip series. She’s promoted the brand through ads and public appearances, including an event where Samsung unveiled a 3D AI-generated image of her. Sweeney’s involvement reflects her connection to the brand in tech promotions.
Sydney Sweeney for Armani Beauty
Sydney Sweeney has been a global ambassador for Armani Beauty since 2023. She has featured in campaigns for products like the My Way fragrance and the Prisma Glass lip gloss. Sweeney has also showcased her makeup skills in behind-the-scenes content, highlighting her long-standing appreciation for the brand.
Sydney Sweeney for Dr. Squatch
Sydney Sweeney partnered with Dr. Squatch in 2024, promoting their natural body wash. She starred as the “Body Wash Genie” in a humorous campaign, with a limited-edition soap called “Sydney’s Bathwater Bliss.” The product, infused with earthy scents, sold out quickly, showcasing her playful connection with fans.
Sydney Sweeney for L’Oreal
Sydney Sweeney has partnered with Kérastase, L’Oréal’s luxury haircare line, as a global brand ambassador since January 2024. She has featured in campaigns for products like Blond Absolu, Genesis, and Curl Manifesto.
Sydney Sweeney for Baskin-Robbins
Sydney Sweeney teamed up with Baskin-Robbins in 2025 for the “Sweet on Sydney” menu, which featured her favorite Rainbow Sherbet in new items. The menu included a scoop with sprinkles and a soda-based float. The campaign showcased Sweeney enjoying the treats, reflecting her personal connection with the brand.
Sydney Sweeney for American Eagle
Sydney Sweeney partnered with American Eagle for their Fall 2025 campaign, featuring her in denim outfits that emphasize comfort and confidence. She also helped design a limited-edition jacket and introduced “The Sydney Jean,” with proceeds benefiting Crisis Text Line. The collaboration targets Gen Z, focusing on inclusivity and social impact.
