This smartphone brand had fallen from the heart, but people again expressed their trust, now it has become number-1 in India. – TimeTo.Blog

New Delhi. Indian smartphone shipments declined 2% year-on-year in Q2 2024 (April to June), leading to inventory build-up. Despite the decline in shipments, market value also set a new record for the second quarter. According to a report by Counterpoint Research, the decline in smartphone shipments in the second quarter of 2024 was due to the extreme heat in the country, seasonal recession and lower demand from the first quarter of 2024.

Shilpi Jain, senior research analyst at Counterpoint Research, said, ‘Heat winds in different regions led to a decline in customer footfall in offline channels and a delay in smartphone purchases as users prioritized appliances like air conditioners and refrigerators. ‘

Talking about market share, Xiaomi has overtaken Samsung and achieved the first position, which had 18.9% market in the second quarter of 2024, which was 15% in the second quarter of 2023. The company recorded 23% year-on-year growth in shipments due to its streamlined and focused portfolio.

Also read: This special edition of Xiaomi 14 CIVI has arrived, the ban panel is special, the price is only this

Vivo has emerged at the second position with a market share of 18.8% in Q2 2024, up from 17.4% in Q2 2023. The company has maintained the second position. At the same time, Samsung, which was on the top spot with 18.4% market share in the second quarter of 2023, reached the third position with 18.1% market share. Realme and Oppo remained at fourth and fifth position with 12.5% ​​and 11.4% market share respectively.

Indians prefer buying expensive smartphones

Indian consumers are moving towards premium smartphones and this became clear in the second quarter of 2024. Because despite the decline in shipments, the value of smartphones reached a high level in the second quarter. The ultra-premium segment of smartphones priced above Rs 45,000 recorded a growth of 24% year-on-year. The special thing is that despite being in third place in terms of market share in shipments, Samsung is at the top position with almost a quarter of the market value.

Samsung tops the list with 24.5% market value share, up from 23.2% in Q2 2023. Vivo is in second place here too, whose share in market value is 16.8%, which was 16% in Q2 2023. Apple, which caters to the premium segment, is at third position with 16.3% market value share, which is slightly higher than 16.2% recorded in Q2 2023.

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